Even if you have experience making presentations; running meetings; talking to reporters; or participating in panels, conferences, and seminars, you will learn valuable lessons on how to make it in the big leagues of business here. Even professionals in the field -television and radio hosts, news anchors, and people who make a living at speaking— are lifelong learners when it comes to communicaton skill. Top businesspeople must invest time every year in improving their communication skills if they want to have an impact as thought leaders in their industries. What You Will Learn The advice in this book goes beyond what you might find in a one-size-fits- all book on public speaking. This is not a standard book on presentation skills— it is a book that emphasizes the communication skills leaders must have to succeed. When you finish this book, you will be able to create a per- sonalized plan for self-development and be well on your way to becoming an authentic and credible speaker in front of crowds and cameras.
Through exercises and self-assessments, you’ll learn to recognize and develop your own style. You’ll find nuts-and-bolts advice on how to improve speeches, presentations, and media interviews in both content and style. Tips and techniques will help you develop your own authentic, natural style and provide you with last-minute help to reduce the preperformance jitters. There’s also advice on how to speak in sound bites for TV, radio, or print. You’ll find out how to handle tough questions from a pack of reporters, ways to warm up an audience and keep people engaged—plus much more.
Beyond the mechanics of speaking and appearing like a leader, you’ll learn how to win the trust of others so that they become willing to listen to your ideas, understand your vision, and execute your strategies. The various chapters feature numerous examples of leaders who speak well and explanations of how they do it so you can adapt it to your own authentic speaking style.
Table of Contents:
PART 1
The Secrets: What CEOs and Leaders Know
- What It Means to Speak like a CEO (the Ones You Really Admire)
- Eight Secrets of Successful CEOs and Leaders Who Speak Well
- You’re as Good as You Decide to Be
- What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years
- The Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras
- The Authenticity Gap: Why the Real You Must Shine Through
- Taking Stock: How Do Your Skills Add Up?
- Creating a Plan: Leaders Know It’s the Way to Get Farther, Faster
PART 2
The Situations: A Survival Guide for the Events Where You Must Speak and Be Great
- Speeches
- Presentations
- Q&A Sessions: Thinking on Your Feet
- Media Interviews
- Leading Meetings
- Conversations
PART 3
The Strategies: Become a Great Speaker by Making a Plan and Working It
- Ten Things You Can Do to Guarantee Success
- Five Coaching Plans
Appendix A ■ Checklists
Appendix B ■ Frequently Asked Questions
Appendix C ■ Resources and Recommended Reading
Appendix D ■ Communication and Leadership
Appendix E ■ The Gettysburg Address: Abraham Lincoln
Author: Suzane Bates
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